Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas? Default channel grouping Event name Google Ads campaign Page title

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set? Product Event Session User

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property? Website tag Firebase SDK Google Marketing Platform Google Ads

You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns? Funnel exploration Conversion paths Model comparison Segment overlap

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? Roll-up properties Data streams Subproperties Organizations

Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation? Conversion window Conversion events Conversion modeling Conversion paths