Q: The page_view event is triggered whenever a website visitor views any page on your site. ​ If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface? ​ A: Modify event Mark event as conversion Create event Import event

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. ​ In this report, what is device type? A user An event A metric A dimension

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it? Google Ads Google signals User-ID Google Search Console

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences? Firebase Search Console Google Optimize Modify event

What do audience triggers allow you to do? Create new audiences based on specific events that are triggered Create new audiences based on predictive metrics Create new events based on existing event parameters Create new events based on an audience rule being satisfied

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics? Analytics SDK Google Ads Firebase SDK Analytics tag