[GAIQ]One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

2023. 9. 27. 14:33GAIQ

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One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

 

  • Time decay
  • Linear
  • Position-based
  • Data-driven
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